Automotive Marketing on Facebook?

Will Facebook Continue to Grow, and Does it Work for Automotive Marketing?

Facebook is on Track to Break a Billion Members in 2012!

The chart and graph shown below is from a recent Facebook SEC filing related to their upcoming IPO. From an automotive marketing perspective, and as their membership chart indicates, Facebook's growth continues on a steady pace and with over 7 billion people on the planet it (Facebook) still has a lot of headroom for future growth."

 

 

Facebook's mission statement reads; “To make the world more open and connected” Judging by the continued growth of Facebook membership around the globe, the Facebook mission statement obviously has appeal on a global basis...

Here are Facebook's latest statistics worth noting by automotive marketers.

Several Facts and Figures from Facebook

1. Monthly active users now total 901 million (up from 680 million a year ago)
2. One in 7.7 people in the world have a Facebook account.
3. Daily active users are up to 526 million (up from 372 million last year)
4. Monthly mobile users now total 488 million
5. Eighty-three million monthly active users accessed Facebook solely from mobile in the month ending March 31, 2012
6. 300 million photos are uploaded to the site each day
7. 3.2 billion Likes and Comments are posted daily
8. Hosts 125 billion friendships
9. Revenue for the first quarter of 2012 was $1.058 billion, up from $731 million last year
10. Facebook expects to raise $5 billion in its IPO
11. Facebook’s estimated value will be close to $100 billion after the IPO
12. Facebook paid Instagram the equivalent of $1.01 billion for its business
13. Facebook will pay Instagram a $200 million termination fee if government authorities prevent the acquisition from being completed
14. If Facebook increased its current revenue rate it will make from $4.69 to $4.81 on each of its 901 million users each year
15. Facebook hosts 42 million “Pages” with 10 or more likes
16. There are currently 9 million Facebook “apps”
17. Facebook owns 774 of its own US patents
18. Facebook bought an additional 650 patents from Microsoft for $550 million
19. Zygna the online games company (which includes Farmville) contributes 15% of Facebook revenue
20. Facebook currently has 3,539 full-time employees

Is your dealership using Facebook? What do you find most effective?